GRIDIRONFOUNDRY← BACK TO THE GAME
IDENTITY SYSTEM / 2026

Football first.
Friends forever.

A modern franchise game with the soul of a Saturday-night arcade. Floodlights, bold calls, original clubs, and a league that belongs to your crew.

Gridiron Foundry forge helmet and title wordmark

Three routes. One identity.

Forge helmet concept

01 / Forge helmet · Primary

A cut-metal helmet with a flame carved into the shell. Gold armor, cream highlights, clean geometry. Football leads; the forge gives it character.

GF monogram concept

02 / Gridiron geometry

A compact GF monogram, scoreboard proportions and a field-green hexagon. A more digital alternative.

Dynamic title wordmark concept

03 / Title-screen wordmark

Forward-slanted, tightly spaced lettering and a green speed stripe. Built for a title screen or stream overlay.

The palette

Stadium night#080F1B
Broadcast navy#14243B
Helmet gold#EFC97B
Field green#71F6A4
Floodlight white#F4F6FC

Five style frames

Illustrative component compositions below use sample data. The actual league hub uses your saved league results.

01 / TITLE SCREENTitle lockupYour league.
Your friends.
PLAY NOW ↗CREATE LEAGUE
02 / FRANCHISE HUBDes Moines Harvest
WEEK 08 5–2
GAMEDAYROSTERFRONT OFFICE
03 / DRAFT NIGHTYOU'RE ON THE CLOCK
ROUND 01 · PICK 08 00:42
BIG BOARDMY QUEUEROSTER NEEDS
04 / MATCH HUDEvery down matters.
DSM 21   POR 17
4TH · 02:14 3RD & 6
SHOTGUNCOACH'S PICK
05 / PLAYER CARDELIAS MERCER 84
QB · AGE 33 IMPACT
STATSHISTORYHONORS

Component language

Primary action

Field green for the next meaningful action. Gold for selections and draft commitments.

Supporting action

Quiet navy buttons keep secondary tasks accessible without competing for attention.

Readable data

PASSING YARDS 2,184

Modern body type, tabular digits, restrained dividers, and position-specific stat groups.

Typography & motion

Segoe UI / Arial for readable interface text. Arial Black for the slanted title mark. Consolas for small scoreboard labels and clocks. All use local system fonts; no remote font requests. A later licensed display font can replace the title lettering without changing the layout.

Title entrance: 600ms fade + 12px rise. Helmet entrance: 850ms fade + small slide. Panel changes: 220ms fade + 5px rise. Buttons: 160ms highlight. Animations run once or on explicit interaction; no continuous particle loops. Reduced-motion preferences disable transitions and animation.

Logo usage

Keep clear space of at least one flame-width around the helmet. Use the complete helmet at 48px or larger; use the simplified GF icon at favicon sizes. Preserve proportions. Avoid outlines, additional shadows, recoloring the flame independently, and busy backgrounds behind the title. White on dark and dark on white variants are provided.

Full-color helmet · White variant · Dark variant · App icon · Wordmark

Support & privacy: gridironfoundry@giproleague.com